Search Engine Optimization

SEO is Search Engine Optimization process of optimizing a website as well the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing. SEO helps businesses do everything they can to make more money from people who are visiting their website via organic search. SEO is a type of digital marketing that focuses specifically on driving a website higher in search results on sites such as Google, Yahoo, and Bing. Search engines are the most common vehicle in bringing organic (non-paid) traffic to a website, which makes SEO highly competitive a successful strategy can bring a business a high level of exposure.

Social Media Marketing (SMM)

Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives. These ads target to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

Following are the Facebook Ad Formats:

  • Video ads
  • Photo ads
  • Slideshow ads
  • Carousel ads
  • Canvas ads
  • Dynamic Product Ads

Google Ads which is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. It is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. There are three basic types of Google Ads.

  • Search Network campaigns – Usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – Usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – Usually 6 or 15 second videos, these ads show right before or during YouTube content

Web Analytics

Google Analytics which is an web analytics service that tracks and reports website traffic. It provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Google Analytics allows you to track and understand your customer's behavior, user experience, online content, device functionality and works by recording a website's data and then presenting it in in-depth tables, charts, and graphs for data visualization. In fact, 66% of all websites using analytics technology are now using Google Analytics.

Google Analytics features include:

  • Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
  • Segmentation for analysis of subsets, such as conversions
  • Custom reports
  • Email-based sharing and communication
  • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer

Email & SMS Marketing

Our CRM Marketing automation technology manages our marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Our Email marketing Campaign is one of our highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. Our SMS Marketing Campaign is an effective digital marketing strategy for promotional campaigns or transactional messages for marketing purposes.These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from our business.

Local Business Marketing

Location-based marketing, neighborhood marketing, or local store marketing. Local marketing can work for any brand that has a physical brick-and-mortar location, like shops or any locally-based businesses that travel to a customer's location. is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions. This type of marketing specifically targets potential customers in a physical store's community.

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